Reynolds Cycling Takes Business to Victory with Jeeves ERP

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Based in Utah, Reynolds Cycling is well known across North America and around the world as the premier supplier of the highest quality carbon fiber bicycle wheels.

“Our business continues to become more global with respect to both the customer base as well as the footprint of our locations," said Mike Dufner, CFO of Reynolds Cycling. "The addition of a service center in Germany last year and the recent addition of sales and procurement offices in Taiwan increase our reach and our complexity significantly. For this reason we have taken a strategic decision that in order to grow more efficiently, we had to move our business systems onto a single integrated platform with the functionality and flexibility needed to accommodate our complex business and growth expectations. Jeeves was our logical choice. Our team evaluated many systems. We did our due diligence and spoke with existing Jeeves customers. It became very clear, very quickly that for flexibility, ease of use, total cost of ownership and to support our growth strategies – Jeeves was the superior solution for our needs.”

Reynolds Cycling will be implementing Jeeves ERP with a complete functionality footprint of the core system, including such features as CRM, intercompany transactions, SCM/logistics, production, service management, finance and business intelligence. 

“In today’s competitive market, I am very pleased that Jeeves, together with our partners Technology Partners and Infocube, has earned such an important industry leader as Reynolds Cycling as our customer. It is important for our continuous growth in the U.S. market,” said Bernt Olausson, President, Jeeves Information Systems Inc.

About Jeeves Information SystemsJeeves Information Systems AB (Jeeves) develops ERP systems for small and midsized companies. Every day, Jeeves' ERP solutions; Jeeves Universal, Jeeves Selected and Garp, are used by more than 4,600 companies in over 40 countries. Jeeves' ERP systems are user friendly and easy to customize, and at the same time optimal for continuous improvement of business support. Jeeves' head office is located in Stockholm and is owned by the American investment company Battery Ventures. For more information, please visit

About Reynolds Cycling llc.For over a century, the name Reynolds has stood for quality, design and performance in bicycle components, because we’re renowned for creating products that deliver a cycling experience unlike any other. The margin of victory has never been more acute—in competitive cycling or in business. Therefore, our passion for leadership drives us to continuously improve performance—in our products, our processes, and our customers. Whether you ride to live, or live to ride, you’ll experience a whole new level of performance and enjoyment on Reynolds wheels. For more information, please visit

About Technology Partners llc.Technology Partners is a leading reseller and implementation partner for Jeeves Universal in North America. With over 10 dedicated professionals on staff, we are large enough to serve you, small enough to care.