Forterro appoints Jesper Rosin to further drive Swedish midmarket industrial sales
European software provider Forterro has appointed Jesper Rosin as Senior Sales Executive for its Jeeves ERP solution, to support the company’s continued growth in Sweden’s industrial midmarket. Based in Stockholm, Rosin will lead sales efforts for the new business division, helping new customers discover how modern ERP can drive real business transformation.
Jesper brings almost 20 years of experience in business-to-business sales, with a strong track record across SaaS, digital marketing, CRM, CMS, e-commerce and marketing automation. He has held both senior individual contributor and leadership roles, delivering scalable sales strategies and consistently high performance across his career.
“I’ve long been aware of Jeeves and its reputation for ERP excellence and have heard many positive things from customers and users over the years,” said Jesper Rosin, Senior Sales Executive, Forterro. “Joining a company with such a strong local heritage and European strength was an easy decision. I’m excited to help Swedish industrial businesses modernise their operations with powerful ERP, and to eliminate headaches caused by their outdated and inefficient systems.”
Rosin’s appointment is part of Forterro’s strategy to bolster its sales team in Sweden, which will continue to expand this year. It also reinforces the company’s commitment to supporting Swedish industrial businesses with their digital transformations. Jesper has worked extensively at SaaS organisations and is highly experienced in helping businesses benefit from the efficiencies of cloud, aligning closely with Forterro’s broader commercial strategy.
“Jesper’s energy, experience and understanding of the Swedish tech landscape make him a natural fit for Jeeves,” said Andrew Foster, Vice President Sales, Forterro. “He understands the real challenges customers face with legacy systems — and how ERP, when executed effectively, can drive operational clarity and growth. With Jesper on board, we are doubling down on our mission to empower businesses through smarter, more resilient ERP solutions.”
Beyond his professional achievements, Jesper also has a winning background in sport. He is a six-time Swedish national champion and two-time Nordic gold medallist in youth basketball, and he also served for many years as a youth coach, bringing strong leadership and team-building qualities both on and off the court.
Jeeves ERP is used by hundreds of Swedish manufacturers and distributors, offering a scalable, customisable solution tailored to the specific needs and challenges of companies in these sectors.
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